Facts You Should Know About Telemarketing
Telemarketing: Why Do We Do It?
American Breast Cancer Support Association uses the telephone to raise funds for cancer research, cancer prevention events/programs, educational events, and to recruit volunteers to further American Breast Cancer Association’s mission. We often get asked about our use of telemarketing. In the interest of transparency, here is a quick Q & A that you might find useful.
In the interest of transparency, here is a quick Q & A that you might find useful.
How do I get you to stop calling me?
That’s simple: If you don’t want to be called, just tell us. It is never our wish to bother or inconvenience you in any way. After all, if our attempts to reach you make you angry or upset, it’s very unlikely that when we do manage to reach you, you won’t be in a mood to support our mission. So, if you do not want to be called, that is all we need to know.
I registered with the National Do Not Call List, so why are you calling me at all?
American Breast Cancer Association is a not-for-profit IRS recognized 501c3 charitable organization, and as such is exempt from the Federal Trade Commission’s National Do Not Call requirements. (Political organizations are also exempt.) It is, however, American Breast Cancer Association’s policy to always honor a request not to be called. Simply call 855-622-6237 to have us remove your number from our calling list.
I get multiple calls from a number I don’t recognize. Is that you?
During any given American Breast Cancer Association campaign, we will only try to reach you once per day. We also comply with FCC regulations which state that calls can only be made between 8:00 a.m. and 9:00 p.m. So, if you are receiving more than one call per day, or receiving calls very early or very late, those calls are not from us.
If, however, you believe for any reason we are in fact responsible for multiple calls, or calls outside the mandated window, call us at 855-622-6237. We will take your information and investigate immediately.
I read that only a small percentage of telemarketing donations actually reach the charities.
This issue is complicated by the fact that the percentages specified in a charity’s contract with telemarketing firms vary from state to state. Many states require that a firm guarantee a minimum amount that will go to the charities. That amount is always low, as firms take a very conservative approach.
But in practice, a charity like American Breast Cancer Association generally receives more than the stated minimum. This amount is reported in financial statements at the conclusion of the contract period. Overall, the money we spend to raise money via telemarketing must be considered in the context of all that we raise and spend.
Here’s the bottom line: The generous gifts of our supporters, however they come to us, have made funding American Breast Cancer Association’s nationwide free, “Circle of Care” mammogram program possible. We are deeply grateful for all the program and mission support we receive from our donors across America.
Thanks for spending the time to get a picture of American Breast Cancer Association’s use of telemarketing for fundraising and volunteer recruitment.